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OkCupid creator: “I wish people exercised more humanity” on OkCupid

Why information regarding how individuals act on internet dating sites paints a bleak picture about our real attitudes

By Andrew Leonard


A co-founder of the online dating site OkCupid, plunged himself into the middle of an Internet maelstrom when he published a post with a classic poke-the-anthill headline: “We Experiment on Human Beings! in late July, Christian Rudder”

The provocation arrived in the exact middle of a storm of commentary sparked by the revelations that Facebook was indeed purposefully manipulating its users’ thoughts by trying out its news feed. Rudder contended that such tweaking ended up being prevalent and normal. The company had temporarily adjusted its matching algorithm so that some people ended up with recommendations that the algorithm would normally have considered bad matches — and vice versa, some people whom the algorithm should have concluded were good matches were told they were a bad fit in OkCupid’s case. There is no ill will involved; from Rudder’s viewpoint, it absolutely was just an test built to provide the more expensive objective of enhancing the general user experience that is okCupid.

The online world reacted harshly. However in a twist that is unplanned the post turned into good promotion for Rudder’s brand new guide, “Dataclysm: whom we’re As soon as we Think no body’s searching.” Here’s an example: I experienced an advance review copy associated with guide sitting to my desk, however it had been just following the hoopla over Rudder’s article it was a must-read that I took a closer look and decided.

As well as it really is. “Dataclysm” is a well-written and look that is funny exactly what the figures expose about peoples behavior within the chronilogical age of social media marketing. It is both profound and a little annoying, because, sad to say, we are generally maybe not the type or type of individuals we prefer to think — or say — we have been.

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